What is custom website design?
Custom website design is the process of creating a unique, tailor-made website specifically for your business, rather than using a pre-built template. It ensures your site reflects your brand identity and meets your specific functionality needs.
Why should a small business invest in a custom website?
A custom website helps your business stand out, builds trust with customers, and can be optimized for conversions and SEO from the ground up. It also offers more flexibility as your business grows.
How long does it take to build a custom website?
Timelines vary, but a typical custom website for a small business can take anywhere from 4 to 8 weeks depending on the complexity, content needs, and responsiveness of the client during the design process.
Is a custom website mobile-friendly?
Yes! All modern custom websites are built to be fully responsive, meaning they automatically adjust to look and function great on phones, tablets, and desktops.
Can I update the website myself once it's live?
Absolutely. Our custom websites are built on content management systems (like WordPress) that allow you to easily update text, images, blog posts, and more without needing to know how to code.
Will my website be optimized for search engines (SEO)?
Yes. A good custom website should be built with SEO best practices in mind, including fast load times, mobile responsiveness, optimized metadata, and clean site architecture.
What’s the difference between a custom site and a template site?
Template sites are pre-designed and quicker to launch but offer limited customization. Custom sites are built from scratch to reflect your unique brand and provide more control over design, functionality, and scalability.
Can you integrate my website with third-party tools like scheduling apps or email marketing?
Yes! Custom websites can integrate seamlessly with CRMs, scheduling software, email marketing platforms, payment gateways, and more.
Do you offer ongoing support and maintenance after launch?
Yes, we offer ongoing website support and maintenance plans to ensure your site stays secure, up-to-date, and running smoothly.
What is social media marketing?
Social media marketing is the use of platforms like Facebook, Instagram, TikTok, LinkedIn, and others to promote your business, build brand awareness, engage with your audience, and drive leads or sales.
What social platforms do you manage at Kimball Digital?
We manage content, strategy, and ad campaigns on all major platforms—including Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter/X. We’ll help choose the best mix based on your business goals and audience.
Do I need to be on every social media platform?
No! At Kimball Digital, we help you focus on the platforms that make sense for your brand and where your target audience actually spends time. Quality and strategy matter more than quantity.
What types of content do you create?
We create eye-catching graphics, engaging videos, branded reels, story content, and strategic captions tailored to each platform. We also develop content calendars and posting schedules to keep things consistent.
Do you offer paid social advertising services?
Yes! We run targeted social ad campaigns to help grow your audience, drive traffic, generate leads, and increase sales—using data-driven strategies that maximize your budget.
Can you help me grow my followers organically?
Absolutely. While follower count isn’t everything, we use proven techniques like content optimization, hashtag strategies, community engagement, and consistent branding to build an authentic, engaged audience.
How often will you post on my social accounts?
Posting frequency depends on your package and goals, but most clients start with 3–5 posts per week. We create a custom strategy based on your industry, audience, and engagement goals.
Will I still have control over my brand voice and content?
100%. We collaborate closely with you to ensure everything we post aligns with your brand voice, style, and messaging. You’ll have final approval on content calendars if desired.
How do you measure results?
Kimball Digital provides monthly reports with key performance metrics like reach, engagement, growth, click-through rates, and conversions. We track what works—and optimize continuously.
What is SEO and why does my business need it?
SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google. At Kimball Digital, we help your business rank higher so potential customers can find you when they search for services you offer.
What’s included in Kimball Digital’s SEO services?
Our SEO services include keyword research, on-page optimization, technical SEO audits, local SEO, link-building strategies, and content optimization—all tailored to your business goals.
How long does it take to see results from SEO?
SEO is a long-term investment. While some improvements can be seen in 1–3 months, significant rankings and traffic growth typically take 3–6 months or more, depending on your industry and competition.
Do you offer local SEO services?
Do you offer local SEO services?
Can you guarantee a #1 ranking on Google?
No ethical SEO agency can guarantee a #1 ranking. What Kimball Digital does guarantee is honest work, proven strategies, and consistent improvements in visibility, traffic, and leads.
What’s the difference between on-page and off-page SEO?
On-page SEO focuses on optimizing elements on your website (like content, keywords, and meta tags). Off-page SEO focuses on activities outside your website (like backlinks and social signals) to boost authority and trust.
Will you optimize my website content for SEO?
Absolutely! We revise your existing content and create new SEO-friendly pages and blog posts that target keywords your customers are actually searching for, helping you attract the right traffic.
How do you choose the right keywords for my business?
We use advanced keyword research tools and competitor analysis to identify high-value, relevant keywords based on search volume, competition, and user intent—customized for your business and location.
Is SEO a one-time service or ongoing?
SEO is most effective as an ongoing service. Google’s algorithm and your competitors are constantly evolving, so continuous optimization ensures long-term growth and visibility.
What is PPC advertising?
PPC (Pay-Per-Click) is a digital advertising model where you pay each time someone clicks on your ad. It’s commonly used on platforms like Google Ads and Facebook to drive immediate traffic to your website.
What PPC platforms do you manage at Kimball Digital?
We manage campaigns on Google Ads, Facebook/Instagram Ads, LinkedIn Ads, YouTube, and more—tailoring your ad strategy to where your audience spends time online.
Is PPC right for my small business?
Yes! PPC is great for small businesses looking to generate leads or sales quickly. With the right strategy, you can reach your ideal customers and only pay when they take action.
How much should I budget for a PPC campaign?
Budgets vary based on your goals, industry, and competition. We help you set a realistic monthly ad spend and manage it efficiently to get the most out of every dollar.
What’s included in Kimball Digital’s PPC management services?
Our PPC services include keyword research, ad copywriting, landing page optimization, audience targeting, campaign setup, ongoing monitoring, A/B testing, and performance reporting.
How quickly can I see results from PPC?
PPC can deliver results almost immediately after launch. However, campaigns often improve over time as we optimize your targeting, bidding, and ad creatives.
Do you offer PPC services for eCommerce businesses?
Yes! We run eCommerce campaigns on Google Shopping, Meta Ads, and other platforms to drive product sales, optimize ROAS (Return on Ad Spend), and retarget cart abandoners.
Can you track conversions and ROI from my ads?
Absolutely. We set up conversion tracking for phone calls, form submissions, purchases, and other goals so you can clearly see what’s working and measure your return on investment.
What’s the difference between PPC and SEO?
PPC delivers immediate traffic by paying for ad placement, while SEO focuses on building long-term organic visibility. At Kimball Digital, we often combine both for a well-rounded digital strategy.
